The Detroit Card Co.

congrats

new productsCara TrautmanComment

Orson Welles was the first to do it in Citizen Cane. Basketball players did it for Gene Hackman in Hoosiers. It was done for Patrick Dempsy in Can’t Buy Me Love. Students were motivated to do it for Corey Haim in Lucas. It happened for George Clooney in Intolerable Cruelty and for Jamaican bobsledders in Cool Runnings.

My dear friends, I am referring to the slow clap.

The slow clap is often used as a thematic device after a dramatic speech, impressive triumph or stunned silence. Its peak momentum occurred in the 80s, often in teen-oriented films. Sadly, as time passed, movies stopped using the slow clap. When it did pop up it was generally used in a satiric or comedic fashion. Think Not Another Teen Movie. Think every time a customer takes their gosh darn time writing out a check when there’s a very long line at the register, and you’re in a rush, and you just want to put your hands together and… Okay, maybe that’s just me.

We, at The Detroit Card Co., believe everyone deserves a cinematic slow clap. We think, whether sarcastic or not, our newest congrats card will resonate with any audience.

Cara